I consider the Candidly identity and web design project to be one of the best jobs I've done as an art director at Wunderdogs. As often happens, the process and final result were successful due to a well-maintained collaboration with Candidly's team. Sometimes agencies and clients just 'click', and that was the case here. The project's journey began in February 2022, just a week before Russia's invasion of Ukraine. As I was residing in Moscow at the time, the political and financial turmoil forced me to urgently relocate. That was a really challenging period for me, and I am proud of the resilience I maintained while working on that project. Throughout the entire process, from the concept phase to the final web design, everything progressed smoothly. The result was a lighthearted yet robust and intricate identity that ultimately won the Financial Services category at the International Visual Identity Awards in 2022. This achievement not only reflects Wunderdogs' professional success but also symbolizes my personal triumph over adversity.
I was the lead designer and art director on the project. Throughout the process, I received help from a 3D designer and a junior designer to animate the low-res prototypes of Candidly's product. Overall, the process of developing and overseeing the application of Candidly's identity was very enjoyable, and I am pleased to see that Candidly's team still follows the UI kit and brand book precisely.