In March 2024, I was invited to art direct Solspin's visual identity and MVP design in preparation for The Renaissance Hackathon, an online competition hosted by the Solana Foundation. Solspin, a cutting-edge technology within the crypto and meme coin space, required a visual identity that was both innovative and playful. Our target audience, a niche group of 'degen' crypto enthusiasts, seeks investment opportunities in occasion-driven meme coins. The challenge was to blend two distinct visual languages: one that captured the lightheartedness and humor of meme coins, and another that conveyed trustworthiness and secure investment potential, aligning with current trends in digital product branding. Although the MVP did not win The Renaissance Hackathon, it garnered significant attention from the board, motivating the team to continue development. Currently, Solspin is undergoing a new phase of updates, integrating new functions that will be reflected in both the branding and product designs.
I acted as decision making art director and lead designer in the process of bringing Solspin to life. We started with three visual concepts and ultimately locked down the "Funnel into crypto" idea for the visual identity. Once the basics were approved, I applied them to various elements necessary for the MVP: a landing page, a pitch deck, and a set of social media materials. Simultaneously, I worked on product designs based on wireframes provided by Solspin's team. I built component libraries and high-fidelity prototypes in Figma, gradually passing the designs to Solspin's development team.
