Locate.ai is an important project for me for the same reason as Enveda—it marked an important "rising star" period at Wunderdogs and gained an AWWWARDS mention in 2021. This project had a lot of logo iterations, which felt like the main challenge. The communication with the client was tricky as well, but the result was more than satisfying for all parties. The identity balances between elegance (reflecting the luxury aesthetics of the real estate sector) and techy, grid-like treatments (reflecting Locate.ai's smart consumer data technology integrated into the real estate decision-making processes).
My role on the project included art direction, identity design, and UI design, as well as deep involvement in project management and overseeing the website development process. I also consider this project pivotal in my transition from a classic, print-oriented graphic designer to a more digital, web-design-focused designer. It was one of the first web design projects I completed from start to finish that garnered international attention. Unfortunately, the original site that received the AWWWARDS recognition in 2021 is no longer live, as Locate.ai underwent an identity refresh in 2023.
