One of the final engagements during my time with the Wunderdogs agency team was working with Consumer Edge. The primary challenge lay in injecting excitement into what might typically be considered mundane. Our task was to elevate the corporate aesthetics to a new level by leveraging typography, carefully curated color combinations, and the creation of easily replicable key visuals. This project was characterized by a meticulously defined brief and reasonable constraints set by the client's team. Over a series of iterations, we crafted the design to meet the expectations of all stakeholders. This successful project marked the voluntary conclusion of my five-year journey as an art director at Wunderdogs.
The project adhered to the standard agency protocol for visual identity and website development. As the art director and lead designer, I presented three distinct visual concepts to the client. After a few rounds of revisions, we finalized the visual direction, which served as the foundation for developing the basics and UI of the Consumer Edge website. Designing the website posed an intriguing challenge of infusing 'corporate excitement' into user experience. I dedicated significant attention to detail in crafting interactions, hover effects, and dynamic image components to address this challenge effectively. The development team at Wunderdogs skillfully implemented these design elements. This case study exemplifies my typical involvement in Wunderdogs' visual identity and UI/UX design projects, which you can explore further in my portfolio.
